Engine Optimisation (SEO)
This is the practice of
tailoring a website so that Search Engines such as Google or Yahoo
direct visitors to the site.
Once a website is featured towards the top of Search
Engines such as Google or Yahoo it will attract more visitors and more
trade, becoming a site that other businesses may pay to advertise on.
'optimise' is to enhance the site's code and analyse the content
of the site and its popularity. Optimisation is a key element
of a website and needs to be reviewed frequently. It can be
measured in its Google page ranking out of 10. For
example bbc.co.uk is a famous brand enjoying repeat visits from
millions of browsers and so Google rank its homepage with 9/10.
ranking of 1/10 shows that search engines are finding and rating
a site, based on the site’s keywords, individual page
titles and information contained in the text throughout.
Our checklist to carry out an affective optimisation
to an existing site:
Project to include:
Keywords including niche keywords which may attract a better response.
Other Meta tags, such as copyright and what kind of data
is on the site.
Check content for keywords and relevant h1 tags.
alt tags throughout site.
Google network initiation.
checked and Goals set-up for tracking purposes.
Social networking initiated.
Company description and imagery submitted to referrers.
Recommendations – final
report to include:
Check content for opportunities of data
capture or discussion.
Set-up different landing pages for specific visitors.
Email marketing discussed, data capture.
Pay per click opportunities.
Referrer opportunities and tracking adverts on referrer sites.
We've found that we increased the traffic for our
clients considerably by implementing an internet marketing plan and optimising
their website. We're confident that we can do the same for you. It's
cheap too, contact us for a quote.
Improving your page ranking
Web presence through links
If a website includes a links page with reciprocal links to other credible
sites its web presence will become stronger, increasing visits and
improving Page Ranking - a simple, free, beneficial exercise.
Search engines can be paid to display a search
result more prominently. For example if you visit www.google.co.uk
and search 'estate agents Norwich', the agents that appear first
in the blue box, and down the right-hand column have paid Google
to feature there. This is a sponsored link. Of course it is better
to appear through the integrity of your site, but this is a way of
attracting visitors in a highly competitive market.
Advertising on the internet and pay
per click campaigns
Another way to highlight yourself is to
advertise through Google. Internet advertising is quick, affordable and
flexible. You can locate the ads where you know your customers are looking,
and pay as little or as much as you like.
|'With Google AdWords you can reach people
when they are actively looking for your products and services.
It is a contextual advertising system. That means you receive
targeted visitors and customers. Cost-per-click pricing means
you only pay when people click on your ad and it is easy to control
We recommend Google AdWords, with other
Google services such as Google Maps and Analytics. Google are the top
search engine and provide a great advertising service which allows you
to track your visitors and constantly improve your campaign.
Design of site
To encourage recommendations of your site and entice visitors to stay
on your pages, the design and function needs to be attractive. Just
by reorganising your pages and creating a service to your visitor,
you will push up your page ranking.
It needs to be clear to the visitor what
the site offers. The key information should be ordered and concise so
that it is instantly available, instead of requiring a frustrating search.
The internet audience is a flighty one and liable to click out of your
site at any time!
Do you know how many visitors your site gets, and where they are coming
from? With a 2updesign.co.uk website, the free statistics pages you receive
will enable you to track your visitors.
You will know which country they are in,
which pages they are visiting most often, where on the internet they
are clicking in from and how many visitors you have at specific times
of the day, month and year. Examining your customer data allows you to
target the customers who are the most profitable for your business.
Knowing your audience means knowing
how to attract them!
not switch hosting to 2updesign.co.uk and have a tailor-made website
with free statistics and many other features? read
more about our website design services...
is an essential tool. Publicity brings in business and creates
awareness. What makes people click onto your site? How could you highlight
your site to them? read
more about advertising...
an informative visit to your site.
What are your customers interested in? What do they click-in to see?
We would recommend that you include extensive information on the site.
Are there any questions that customers always ask you, that you are fed
up of explaining? By offering your visitors a service they will spend
more time on your site. Could you include some case studies, or offer
some top tips? Your specialist knowledge could be used to increase your
hits, boost recommendations and showcase your knowledge and experience.
Database marketing can be driven by your
website. You can run a survey on your site to collect information, creating
a mailing list. This can be used to send specific and targeted advertising.
Offer a competition, coupon or other offer to get more feedback.
Contact us for a FREE tailored quote!
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