>>> Search engine optimisation

A website needs to be optimised for Search Engines to rank it highly on their pages.

Once a website is featured towards the top of search engines such as Google or Yahoo it will attract more visitors, more trade, and become a site that other businesses may pay to advertise on.

To 'optimise' is to enhance the site's code and analyse the content of the site and its popularity. Optimisation is a key element of a website. It can be measured in its Google page ranking out of 10. For example bbc.co.uk is a famous brand enjoying repeat visits from millions of browsers and so Google rank it's homepage with 9/10.
A ranking of 1/10 shows that search engines are finding a site, and rate it. We compile keywords that visitors may type into search engines to find a site. It is also important to submit to search engines your individual page titles, and the copy to be displayed in their lists.

Improving your page ranking

Web presence through links
If a website includes a links page with reciprocal links to other credible sites, its web presence will become stronger, increasing visits and improving Page Ranking - a simple free exercise that has great benefits.

Sponsored links
Search engines can be paid to display a site higher. For example if you visit www.google.co.uk and search 'estate agents Norwich', the agents that appear first in the blue box, and down the right-hand column have paid Google to feature there. This is a sponsored link. Of course it is better to appear through the integrity of your site, but this is a way of attracting visitors in a highly competitive market.

Advertising on the internet and pay per click campaigns

Another way to highlight yourself is to advertise through Google. Internet advertising is quick, affordable and controlled. You can decide the location of your ads, put them where you know your customers are looking, and pay as little or as much as you like.

'With Google AdWords you can reach people when they are actively looking for your products and services. It is a contextual advertising system. That means you receive targeted visitors and customers. Cost-per-click pricing means you only pay when people click on your ad and it is easy to control costs.' Google.

We recommend Google AdWords. This is maintenance free after 2updesign.co.uk have set it up for you.

Design of site
To encourage recommendations of your site and entice visitors to stay on your pages, the design and function needs to be attractive. Just by reorganising your pages and creating a service to your visitor, you will push up your page ranking dramatically.

It needs to be clear to the visitor what the site offers. The key information should be ordered and concise so that it is instantly available, instead of requiring the visitor to scroll around. The internet audience is a flighty one and are very likely to click out of your site at any time!

Track your visitors
Do you know how many visitors your site has? Do you know where they are coming from? With a 2updesign.co.uk website, the free statistics pages you receive will enable you to track your visitors.

You will know which country they are in, which pages they are visiting most often, where on the internet they are clicking in from and how many visitors you have at specific times of the day, month and year. Examining your customer data allows you to target the customers who are the most profitable for your business.

Knowing your audience means knowing how to attract them!

Why not switch hosting to 2updesign.co.uk and have a tailor-made website with free statistics and many other features?

Other advertising

Advertising is an essential tool. Publicity brings in business and creates awareness. What makes people click onto your site? How could you highlight your site to them? The more people that visit your site, the higher your page ranking.

Offer customers an informative visit to your site.
What are your customers interested in? What do they click-in to see? We would recommend that you include extensive information on the site. Are there any questions that customers always ask you, and you are fed up of explaining? By offering your visitors a service they will spend more time on your site. Could you include some case studies, or offer some top tips? Your specialist knowledge could be used to increase your hits, boost recommendations, and showcase your knowledge and experience.

Database marketing can be driven by your website. You can run a survey on your site to collect information, creating a mailing list. This can be used to send specific and targeted advertising. Offer a competition, coupon or other offer to get more feedback.

Free website appraisals!
Send us your URL and we will analyse your site's design, page ranking and marketing. We can then advise on how your site could work harder for your business. Click here

Want to sell online? This page is full of tips for e-commerce.

Advertising solutions Advice for targeting your audience and then implementing an effective campaign.

Use our Website Creative Brief Form to get a quick quote, subject to meeting with us to discuss.