>>> Search Engine Optimisation (SEO)

This is the practice of tailoring a website so that Search Engines such as Google or Yahoo direct visitors to the site.

Once a website is featured towards the top of Search Engines such as Google or Yahoo it will attract more visitors and more trade, becoming a site that other businesses may pay to advertise on.

To 'optimise' is to enhance the site's code and analyse the content of the site and its popularity. Optimisation is a key element of a website and needs to be reviewed frequently. It can be measured in its Google page ranking out of 10. For example bbc.co.uk is a famous brand enjoying repeat visits from millions of browsers and so Google rank its homepage with 9/10. A ranking of 1/10 shows that search engines are finding and rating a site, based on the site’s keywords, individual page titles and information contained in the text throughout.

Our checklist to carry out an affective optimisation to an existing site:

Project to include:
Page Titles.
Keywords including niche keywords which may attract a better response.
Description.
Other Meta tags, such as copyright and what kind of data is on the site.
Check content for keywords and relevant h1 tags.
Check alt tags throughout site.
Google network initiation.
Call-to- Actions checked and Goals set-up for tracking purposes.
Social networking initiated.
Company description and imagery submitted to referrers.

Recommendations – final report to include:
Link strategy.
Check content for opportunities of data capture or discussion.
Set-up different landing pages for specific visitors.
Email marketing discussed, data capture.
Pay per click opportunities.
Referrer opportunities and tracking adverts on referrer sites.

We've found that we increased the traffic for our clients considerably by implementing an internet marketing plan and optimising their website. We're confident that we can do the same for you. It's cheap too, contact us for a quote.

Improving your page ranking

Web presence through links
If a website includes a links page with reciprocal links to other credible sites its web presence will become stronger, increasing visits and improving Page Ranking - a simple, free, beneficial exercise.

Sponsored links
Search engines can be paid to display a search result more prominently. For example if you visit www.google.co.uk and search 'estate agents Norwich', the agents that appear first in the blue box, and down the right-hand column have paid Google to feature there. This is a sponsored link. Of course it is better to appear through the integrity of your site, but this is a way of attracting visitors in a highly competitive market.

Advertising on the internet and pay per click campaigns

Another way to highlight yourself is to advertise through Google. Internet advertising is quick, affordable and flexible. You can locate the ads where you know your customers are looking, and pay as little or as much as you like.

'With Google AdWords you can reach people when they are actively looking for your products and services. It is a contextual advertising system. That means you receive targeted visitors and customers. Cost-per-click pricing means you only pay when people click on your ad and it is easy to control costs.'

We recommend Google AdWords, with other Google services such as Google Maps and Analytics. Google are the top search engine and provide a great advertising service which allows you to track your visitors and constantly improve your campaign.

Design of site
To encourage recommendations of your site and entice visitors to stay on your pages, the design and function needs to be attractive. Just by reorganising your pages and creating a service to your visitor, you will push up your page ranking.

It needs to be clear to the visitor what the site offers. The key information should be ordered and concise so that it is instantly available, instead of requiring a frustrating search. The internet audience is a flighty one and liable to click out of your site at any time!

Track your visitors
Do you know how many visitors your site gets, and where they are coming from? With a 2updesign.co.uk website, the free statistics pages you receive will enable you to track your visitors.

You will know which country they are in, which pages they are visiting most often, where on the internet they are clicking in from and how many visitors you have at specific times of the day, month and year. Examining your customer data allows you to target the customers who are the most profitable for your business.

Knowing your audience means knowing how to attract them!

Why not switch hosting to 2updesign.co.uk and have a tailor-made website with free statistics and many other features? read more about our website design services...

Other advertising

Advertising is an essential tool. Publicity brings in business and creates awareness. What makes people click onto your site? How could you highlight your site to them? read more about advertising...

Offer customers an informative visit to your site.
What are your customers interested in? What do they click-in to see? We would recommend that you include extensive information on the site. Are there any questions that customers always ask you, that you are fed up of explaining? By offering your visitors a service they will spend more time on your site. Could you include some case studies, or offer some top tips? Your specialist knowledge could be used to increase your hits, boost recommendations and showcase your knowledge and experience.

Database marketing can be driven by your website. You can run a survey on your site to collect information, creating a mailing list. This can be used to send specific and targeted advertising. Offer a competition, coupon or other offer to get more feedback.

Contact us for a FREE tailored quote!

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	In the news:
	> Our guide to marketing in the economic slowdown. > Get more business using search engine optimisation (SEO). > Track customers for effective, targeted advertising. > Want to sell online? E-commerce tips.

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